The Sex And The City 2 Appeal

Following the announcement of the exciting deal at Milan and San Francisco in mid-Feb, the partnership between SKYY Vodka and the second edition of the Sex and the City film reached another city.

The fans of the much anticipated movie in Malaysia also joined in celebration during the launch of the limited edition of SKYY Vodka at the swanky Sultan Lounge in Mandarin Oriental Hotel in Kuala Lumpur on May 26.

The celebrated fashion icon and Sex and the City 2 costume designer Patricia Field is the key figure in heightening the appeal for the brand’s international campaigns.

Besides serving as the spokesperson, she has been offering her designing talents to elevate the elements linked with the film directed by Michael Patrick King with the familiar foursome cast of Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon.

In the first ever cobalt blue SKYY bottle’s iconic change, Field added the movie theme design on the limited-edition of SKYY Vodka Sex and the City 2 bottle.

The new illustrated bottle will be available at retailers around the world in May.

Field said: “Most stylish moments of Sex and the City were about the ladies dressed up bonding over fun cocktails out in Manhattan. SKYY Vodka has always been a brand with style. So, I was thrilled to create something special that celebrates those special ‘cocktail couture’ moments that truly are the essence of SKYY and Sex and the City.”

Movie buffs in the United States are looking forward to the release of the new Sex and the City 2 film making the debut at their theatres on May 28. 

Although the movie will only appear in the local cinemas in Malaysia on June 17, Albert Wines assistant brand manager Winnie Tan said they are hosting a special preview for their consumers purchasing the new limited edition bottle at the GSC Pavilion Kuala Lumpur on June 15.

“We are not only inviting them to join us for a special occasion and be among the early viewers to watch the movie here. A lucky winner will also be going home with the grand prize of a trip for two including air tickets and accommodation to New York,” she added.

Encouraged by the success of the partnership in the first film, SKYY Vodka has extended the alliance with Warner Bros. Entertainment to continue their effort in defining the sophisticated cocktail culture around the globe including the promotional initiatives to showcase the cocktail couture.

The four new seductive concoctions inspired by the movie for the fairer sex are Glamour Girl, Blonde Ambition, Park Avenue Princess and Red Over Heels while Mr. Manhattan is the single masculine mixture.

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.