Friday, August 19, 2005

Sugar Mounts ‘The Apprentice Hours’ For Music-Loving

Got a few free hours after the last meeting? Here’s a place you can get to in less than 30 minutes: a downtown dance club that’s making a business out of social and corporate networking by giving its music-loving crowd reason to come back.

Sugar has long been more geek than chic, being located at the Crowne Plaza Mutiara Hotel (formerly The Hilton). But the humble club has gotten a makeover and now provides a new and improved “Wow!” factor that lands it firmly outside a sea of similar venues.

With a brand new “happy hours” session called The Apprentice Hours and a new hit management, Sugar plans to become one of the best-performing after-work clubs by refusing to act like one.

The Apprentice Hours is a revolutionary concept designed to fit the people who use it, a music club where businessmen and women can meet other corporate leaders outside the boardroom, creating an opportunity for adventurous entrepreneurs to make bank.

“The Apprentice Hours was created to fill a gap in the scene for the discerning and the sophisticated who are searching for an intelligent after-work venue,” says club owner Steve O’Connell. “They want a higher comfort level and more attention in an intimate ambience.”

“One thing that stands out at Sugar is the impromptu, interactive live entertainment element, a dynamic, cutting-edge and ever-evolving menu that lays to rest any notion that hotel venues are dull,” adds O’Connell.

Sugar plans to change the way people do business by offering an inventive and savvy environment that thrives on a regimen of relaxation. One of The Apprentice Hours introductions is The Comfort Zone, a pamper sector that offers 15-minute chair massages to stressed-out corporate climbers.

This quick fix therapy refers to a brief acupressure-based bodywork session done in a special chair in which you sit facing backwards, allowing the masseur access to your neck, shoulders, arms and back.

Along with wireless fidelity accessibility and plug points for laptops users, Sugar also provides middlemen hosts to facilitate the social and business networking for The Apprentice Hours. Never mind conventional wisdom, the evidence says that when bosses partner with workers, its good for the bottom line.

The “happy hour” prices are also good news for young players too.

The Apprentice Hours is weekdays from 5pm to 10pm.